2013 PEPCON: The Print + ePublishing Conference™

2013 Conference Overview

Sunday Monday Tuesday Wednesday
11:00 am – 5 pm
Registration
8:30 – 9 am
Sponsored Breakfast:
Twixl Media
8:30 – 9 am
Sponsored Breakfast:
App Studio
8:30 – 9 am
Sponsored Breakfast:
lynda.com
12:30 – 5 pm: Room 408
InDesign: Take it to the Next Level
9:00 am – 9:40 am
Introduction and Keynote:
Creativity and Community
9:00 am – 9:45 am
Keynote: Steal Like an Artist
9:00 am– 12 pm: Room 400/402
Publishing Your iPad App: The Hardest Step Explained
12:30 – 5 pm: Room 412
EPUB Bootcamp: What You Need to Know
9:45 am – 10:15 am
CS “X” and the Creative Cloud: Today and Tomorrow
9:50 am – 10:10 am
YabbAdobeDoo: Make the Suite Work For You
9:00 am– 12 pm: Salon AB
Fundamentals of Design
12:30 – 5 pm: Room 400/402
DPS Bootcamp: Building Folios for Digital Publications
10:20 am – 10:40 am
FX You Didn't Know InDesign Could Do
10:15 am – 10:35 am
Top Ten Type Tips
9:00 am– 12 pm: Salon C
Beyond Print: InDesign to Interactive PDF
12:30 – 5 pm: Room 410
CSS/HTML Bootcamp: What Designers Need to Know
10:55 am – 11:15 am
Top 10 Scripts and Resources for EPUB Production
10:50 am – 11:10 am
Bookishness
1:30 – 4:30 pm: Salon AB
Power Suite Techniques: InDesign, Photoshop, and Illustrator
  11:20 am – 11:40 am
Using Muse for Magic
11:15 am – 11:35 am
Multilingual Publishing
1:30 – 4:30 pm: Room 400/402
Secrets of a Successful Print and PDF Publisher
  11:45 pm – 12:05 pm
Unexpected (and cool!) Uses for DPS Slideshows
11:40 am – 12:00 pm
Publishing PDF to iPad and Tablets
1:30 – 4:30 pm: Salon C
InDesign to Kindle: Deep Dive
  12:10 pm – 12:30 pm
Top Free Plug-ins and Scripts for Every InDesign User
12:00 pm – 1:30 pm
Lunch with Adobe: Sit Down with the Adobe Development Team
 
  1:30 pm – 2:30 pm -- Salon AB
Moving Your Publication From Print to Tablet
1:30 pm – 2:30 pm -- Salon AB
Design Essentials Every InDesigner Should Know
 
  1:30 pm – 2:30 pm -- Room 400/402
Creating and Distributing PDF Forms with InDesign and Acrobat
1:30 pm – 2:30 pm -- Room 400/402
Creating Enhanced eBooks with EPUB 2 and 3
 
  1:30 pm – 2:30 pm -- Salon C
Fonts for Digital Publications: EPUB, Tablet Apps, and Web
1:30 pm – 2:30 pm -- Salon C
Creating One-Off Tablet Apps from InDesign
 
  2:45 pm – 3:45 pm -- Salon AB
Producing eBooks from InDesign: ePub and Kindle
2:45 pm – 3:45 pm -- Salon AB
Deke’s Techniques
Deke McClelland
 
  2:45 pm – 3:45 pm -- Room 400/402
Word, Excel, GoogleDocs, and InCopy: Taming the Editorial Workflow Beast
2:45 pm – 3:45 pm -- Room 400/402
Using iBooks Author with the Creative Suite
 
  2:45 pm – 3:45 pm -- Salon C
Illustrator and Photoshop: Awesome Effects Using Our Two Favorite InDesign “Add-ons”
2:45 pm – 3:45 pm -- Salon C
Let's Talk Future: How to Prepare for the Next Two Years
 
  4:00 pm – 5:00 pm -- Salon AB
Snapshot: Today’s Digital Publishing Landscape
4:00 pm – 5:00 pm
Prizes, Tips, Q&A
 
  4:00 pm – 5:00 pm -- Room 400/402
Look Ma’ No Hands! Amazing Feats of InDesign Automation
   
  4:00 pm – 5:00 pm -- Salon C
New Workflow Possibilities with PDF
   
  8:00 pm – 10:00 pm
Ignite InDesign! Tips, Tricks, and Techniques
   

April 29

8:00 am – 9:00 am
Registration and Breakfast
Start the day right by registering early! Then grab some food and coffee, tea, or juice, and meet your fellow conference attendees.
8:30 am – 9:00 am
Independent Tablet Publishing from InDesign with Twixl Publisher
In this sponsored breakfast session, Luk Dhondt will present the complete Twixl portfolio for tablet publishing. We'll start with InDesign and the creation tool Twixl Publisher, and carefully explain the three-step process "Design, Build and Publish." We'll also look at the Twixl Distribution Platform for multi-issue App Store distribution, and the Twixl Enterprise Kiosk solution for in-house content distribution.
9:00 am – 9:40 am
Introduction and Keynote:
Creativity and Community

eric snowdenEric Snowden, Behance/Adobe
If you're still thinking print or digital you're in for a surprise! It's all about "and" now, and the future shock is hitting the whole industry like a train. To succeed in today's publishing landscape, we need to remember that we are part of a large community, and together we thrive.
  • How to focus in a world of diffuse priorities and shifting ground
  • Where can I share my work, get feedback and inspiration, and connect with other professionals doing similar work?

9:45 am – 10:15 am
CS “X” and the Creative Cloud: Today and Tomorrow
Adobe is radically changing the game, with new tools and updates focused on "the cloud." Learn what this means for Adobe InDesign and the Creative Suite.

  • What a 12-month product cycle means for you.
  • Is it time to move your team to the Creative Cloud?
10:20 am – 10:40 am
FX You Didn't Know InDesign Could Do
mike rankinMike Rankin

Need to make a shiny-object effect in InDesign? Build interlocking objects? InDesign expert Mike Rankin makes it all step-by-step simple in this short but way-sweet guide to fx.
10:55 am – 11:15 am
Top 10 Scripts and Resources for EPUB Production
anne-marieAnne-Marie Concepcion
You want to make EPUBs from InDesign? Learn about 10 essential InDesign scripts, plug-ins, online services, and utilities. Without these, you'll never be efficient!
11:20 am – 11:40 am
Using Muse for Magic
james fritzJames Fritz
ePublishing includes a wide spectrum of media, including the Web! Learn how Adobe's newest updates to Muse and Edge make building HTML pages easier than ever, without ever having to touch a line of code!
11:45 pm – 12:05 pm
Unexpected (and cool!) Uses for DPS Slideshows
bart van de wieleBart Van de Wiele
Sometimes you need to be creative when building interactive elements for your DPS folios. Make your Adobe DPS publication pop! by adding a slide shows and video pop-ups with custom controls.
12:10 pm – 12:30 pm
Top Free Plug-ins and Scripts for Every InDesign User
Erica Gamet
erica gamet
InDesign doesn't exist in a vacuum! If you really want to be efficient, you need to take advantage of add-ons (plug-ins and scripts) that give you more functionality.
12:30 pm – 1:30 pm
Lunch (Provided)
Dine with a presenter, network with your peers.
1:30 pm – 2:30 pm -- Salon AB
Moving Your Publication From Print to Tablet
diane burnsDiane Burns (moderator), Keith Gilbert, Margot Knorr Mancini
You want to start producing tablet publications, or you want to get better at it. Come see how others have done it, and learn from their wisdom (and mistakes)!

  • Small design elements can make a big difference
  • Workflows that work
  • Maintaining your print design while taking advantage of new interactive features

1:30 pm – 2:30 pm -- Room 400/402
Creating and Distributing PDF Forms with InDesign and Acrobat
claudia mccueClaudia McCue
If you've ever had to create a form in a PDF, you've felt the pain. But it doesn't have to be that way! Learn how to build awesome forms quickly using InDesign and Acrobat.

  • Buttons and Forms in InDesign
  • How to update forms quickly (even if you're still using CS4)
  • Real simple scripts that anyone can use to make your forms even more awesome.
  • Best options for distributing your form and gathering data

1:30 pm – 2:30 pm -- Salon C
Fonts for Digital Publications: PDF, EPUB, and Tablet Apps
thomas phinneyThomas Phinney

Every designer wants to embed their favorite fonts in their digital publications, but how much do you know about the technical and legal aspects of using fonts in this way?

  • Licensing & legal constraints on font use
  • Embedding custom fonts vs generic device fonts
  • Font rendering on screen & legibility
  • Raster vs vector fonts
  • Font sources: commercial and open source
2:45 pm – 3:45 pm -- Salon AB
Producing eBooks from InDesign: ePub and Kindle
ron bilodeaugabriel powellRon Bilodeau, Gabriel Powell

Amazon.com now sells more Kindle ebooks than paperback books! The future is today! Join us as we introduce ePub and mobi, what they're about, what they're good for, and — most importantly — what they're bad at!

  • Kindle vs. iPad vs. Nook vs Digital Editions: What You Need to Know
  • What you (always) need to fix in InDesign's EPUB export, and how to do it quickly
  • Validating your files, and preparing them for publishing
  • Customizing your EPUB for formatting InDesign does not support

2:45 pm – 3:45 pm -- Room 400/402
Word, Excel, GoogleDocs, and InCopy: Taming the Editorial Workflow Beast
anne-marie concepcionAnne-Marie Concepcion
Whether you love or loathe MS Word, you know you need to use it. Or do you? In this session, you'll learn:

  • Best practices for moving content from Word or Excel into InDesign
  • Cleaning up documents to minimize trouble in InDesign
  • How you can link Word, Excel, or Google Docs to InDesign for painfree updating.
  • When Adobe InCopy is a good solution for your company (and when it's not)

2:45 pm – 3:45 pm -- Salon C
Illustrator and Photoshop: Awesome Effects Using Our Two Favorite InDesign “Add-ons”
justin seeleyJustin Seeley
You use Illustrator and Photoshop, but are you using them well? Soak in an hour of awesome techniques for making the most of these two programs, and helping them help you make your InDesign documents even better.

4:00 pm – 5:00 pm -- Salon AB
Snapshot: Today’s Digital Publishing Landscape
james fritzJames Fritz
The tablet publishing industry has exploded in the past two years, and you can't make a good choice about platform, tools, and workflow without knowing all the options. Join Fritz as he explores the big picture and offers insights on where we are and where we're headed.
  • The Players: Adobe DPS, Twixl, MagPlus, App Studio (formerly PressRun), Aquafadas, and more!
  • Subscription and Newsstand vs. Single App
  • Major alternatives (including HTML5) you should consider
4:00 pm – 5:00 pm -- Room 400/402
Look Ma’ No Hands! Amazing Feats of InDesign Automation
kris coppietersgabe harbsolav martin kvernchuck wegerKris Coppieters, Gavriel "Harbs" Harbater, Olav Martin Kvern, Caleb Clauset, Chuck Weger (moderator)
You think InDesign is cool? Just wait 'til you see the magic that happens when you combine InDesign, InDesign Server, Web browsers, and a dash of scripting!
  • How to lay out 50,000 unique documents in a day
  • Combining variable data with variable layouts
  • Web to Print to Tablet to Phone to Desktop to...

4:00 pm – 5:00 pm -- Salon C
New Workflow Possibilities with PDF
claudia mccueClaudia McCue
There's PDF and then there's PDF! Whether you're aiming for print-ready or hybrid print/Web, or interactive documents, PDF is a great platform. But you can do more with PDF than you might think!

  • Converting PDFs to editable InDesign documents
  • Export vs. Distill
  • Best practices and tools for a shared review workflow
  • What to do when the printer says "convert type to outlines"
  • Extracting text and images from PDFs for use in other projects
5:00 pm – 6:30 pm
Networking Reception
Join the fun, meet others in your field, share ideas and try to win prizes as you test your publishing know-how!
8:00 pm – 10:00 pm
Ignite InDesign! Tips, Tricks, and Techniques
Come join us for dessert and some late night, after-dinner tips, tricks, and fun! Or sign up to present 20 slides in 5 minutes. This was a huge standing-room only hit at the San Franciscoevent last year.

April 30

8:00 am – 9:00 am
Breakfast
We do breakfast right: Food, coffee, networking, and learning all in one place!
8:30 am – 9:00 am
Zen and the Art of Application Maintenance
Our natural tendency to lean toward either form or function is disrupted when producing digital publications. Form is critical to the end product but without an appreciation of underlying function, a robust, absorbing app will be out of reach.
Join Paul Danter from the App Studio team in this sponsored breakfast session as he discusses the challenges we all face as designers when working on digital projects. Covering a range of topics from design choices to technical considerations, Paul will lead you through some key questions to consider and offer an approach that will enable you to make the right choices for the apps you launch and maintain.
9:00 am – 9:45 am
Keynote:
Steal Like an Artist

sunni brownAustin Kleon

Nothing is completely original, and all creative work builds on what came before. Based on Austin Kleon’s best-selling book, Steal Like An Artist, this inspiring opening keynote will teach you how to embrace influence, establish a creative lineage, and think of yourself as a mashup of what you let into your life.
9:50 am – 10:10 am
YabbAdobeDoo: Make the Suite Work For You
Russell ViersRussell Viers
What do you get when you add InDesign plus Illustrator plus Photoshop plus Russell's brain? Non-stop wow!
10:15 am – 10:35 am
Top Ten Type Tips
anne-marieAnne-Marie Concepcion
We all use type, but do you use it efficiently? Is it as attractive and clear as it should be? We'll give you ten quick tricks that will take you from mediocre to maven!

  • GREP that everyone can (and should) learn
  • When to go for Optical (and when not)
  • Unexpected type tricks with powerful results

10:50 am – 11:10 am
Bookishness: The Future of the Book
diane burnsThad McIlroy
We're in an era where the physical book is begining to loose relevance. As eBooks become increasingly compelling, what will become of the Book? Internationally-renowned future-of-publishing consultant Thad McIlroy explores the idea of "bookishness" -- what often make a printed book unique, and how this uniquely differs from the digital experience.

11:15 am – 11:35 am
Multilingual Publishing
diane burnsDiane Burns
We live in a multi-national, multi-lingual world! Learn some key tips and tricks for working with two, three, or fifty different languages in InDesign! Includes discussion of helpful tools and resources.

11:40 am – 12:00 pm
Publishing PDF to iPad and Tablets
blatnerDavid Blatner
While DPS and many other digital publishing solutions are sexier, PDF is a proven file format that works great on tablet devices (as well as desktops and smartphones). Learn what you can and can't achieve with PDF, what are the best PDF readers, and how to distribute PDF files to your audience.
12:00 pm – 1:20 pm
Lunch with Adobe: Sit Down with the Adobe Development Team
Here's your chance to hear it from the source! Grab some food (provided) and sit down with Adobe's product development team. Learn about CS6. Then talk back and know that the right people are listening.
  • Adobe's page-layout philosophy: Why are we here and where are we going?
  • What features do you wish InDesign had?
  • Vote on features you want changed in future versions of InDesign.

1:30 pm – 2:30 pm -- Salon AB
Design Essentials Every InDesigner Should Know
nigel frenchNigel French
If you want to create better-looking layouts (for print or onscreen), you owe it to yourself to come learn these essential design rules.

1:30 pm – 2:30 pm -- Room 400/402
Creating Enhanced eBooks with EPUB2 and EPUB3
rick gordonRick Gordon
eBooks are usually as linear as a Word document and just about as interesting. Learn how to spice them up with fixed layouts, read aloud, audio, video, and amazing enhancements!
  • Tools you should know about to help the process
  • Using JavaScript, jQuery, and CSS/HTML to replicate a more traditional book design aesthetic
  • SVG: how to use this vector format for great results
  • What can and cannot be done using Apple's ibooks.js library
1:30 pm – 2:30 pm -- Salon C
Creating One-Off Tablet Apps from InDesign
colin flemingColin Fleming

It has never been easier to create an iPad app from InDesign! Learn the steps involved in making rich, interactive publications‹and pitfalls to avoid when building your apps with the Digital Publishing Suite. Colin Fleming, Adobe's Digital Publishing Evangelist, will help you understand how to create your content, interactivity, and create an app using InDesign and Adobe Creative Cloud.
  • Building Interactivity with Overlays
  • Single Edition DPS solution for both Creative Cloud and non-Cloud users
  • What's required to build an app for the iOS App Store
2:45 pm – 3:45 pm -- Salon AB
Deke’s Techniques
deke mcclellandDeke McClelland
Join self-appointed Photoshop and Illustrator expert Deke McClelland for a live presentation of some of his most popular Deke's Techniques. In roughly ten minutes each, Deke will show you how to:
  • Create line art or text that automatically inverts everything behind it in Photoshop.
  • Miniaturize the world with Deke's special tilt-shift recipe in Photoshop.
  • Use a hidden feature in Illustrator to create classic movie poster credits.
  • Construct a very special ambigram (text that appears the same upside-down) in Illustrator.
  • Create a Lord of the Rings-style text effect in Photoshop.

2:45 pm – 3:45 pm -- Room 400/402
Using iBooks Author with the Creative Suite
mike rankinMike Rankin
Apple's iBooksAuthor is quickly evolving into a powerhouse book creation tool. Learn how to use it alongside InDesign, Photoshop, Illustrator, and the rest of our favorite Adobe tools.

  • Importing and exporting content
  • Adding enhanced interactive material for beautiful textbooks
  • Unexpected (and powerful) uses for iBooksAuthor

2:45 pm – 3:45 pm -- Salon C
Let's Talk Future: How to Prepare for the Next Two Years
anne-marie concepcionthad mcilroysteve bercuAnne-Marie Concepcion (moderator), Thad McIlroy, Steve Bercu, Colleen Cunningham
We're two years into the second major publishing revolution, and changes are coming almost weekly. Get a glimpse into the future from our expert panelists, and learn how to manage your documents and workflow to best prepare for 2013 to 2015.

4:00 pm – 5:00 pm
Prizes, Tips, Q&A
Which of our priesenters has the most useful InDesign tip? Plus, stay until the end for a chance to win great prizes worth thousands of dollars!

 



Pre- and Post-conference Tutorials

On Sunday, April 28, we'll offer four pre-conference tutorials; on Wednesday, May 1, we'll offer six half-day post-conference tutorials. (Please note that these tutorials require an additional fee, but are included with the Gold Pass.) If you are not attending the conference, you can still sign up for the tutorials at the Registration Site.

April 28, 2013

Erica Gamet12:30 – 5:00 pm: Room 408
InDesign: Take it to the Next Level
Erica Gamet
Every InDesign beginner/intermediate user needs this crash course in how to be efficient in InDesign!

  • Five paragraph and character styling tips every InDesign must know
  • Table and master page essentials
  • What every InDesign power user knows that you don't
  • Power user shortcuts

Colleen Cunningham12:30 – 5:00 pm: Room 412
EPUB Bootcamp: What You Need to Know
Colleen Cunningham
The fundamentals of EPUB, all in one place. Learn from an expert how to get started on the right track!

  • Setting up your documents for proper export
  • What should be rasterized (and what shouldn't!)
  • Creating useable navigation (TOC and links)
  • Seamless export with or without CSS

Bart Van de Wiele12:30 – 5:00 pm: Room 400/402
DPS Bootcamp: Building Folios for Digital Publications
Bart Van de Wiele
You know you want to use Adobe's Digital Publishing Suite to make iPad and Android apps. Where to begin? Right here!

  • Setting up your documents properly (including folder structure!)
  • Folios, articles, and publications... oh my!
  • Mixing InDesign elements and interactive overlays

Mira Rubin12:30 – 5:00 pm: Room 410
CSS/HTML Bootcamp: What Designers Need to Know
Mira Rubin
The consensus is in: Every designer needs to know the basics of HTML and CSS. Join us for this intensive but fun tutorial.

  • Just the CSS facts, ma'am
  • Classes vs. IDs
  • Tools to help make your life a lot easier

May 1, 2013

Keith Gilbert9:00 am – 12:00 pm: Room 400/402
Publishing Your iPad App: The Hardest Step Explained
Keith Gilbert
The final steps of publishing a Digital Publishing Suite app on Apple's App store are usually glossed over, partly because they are, as one publisher put it, "gruelling." See how it's done, and learn how to avoid common mistakes!

  • Understand single-issue vs. multi-issue apps
  • How to put your app on Newsstand
  • Take advantage of powerful Apple "Developer" resources
  • Ensure your publication is accepted the first time!
russell viers1:30 – 4:30 pm: Salon AB
Power Suite Techniques: InDesign, Photoshop, and Illustrator
Russell Viers
Join internationally known Suite-Superstar Russell Viers for a special half-day session that covers InDesign, Photoshop, and Illustrator... and most importantly: How they work together to form a one-two-three knockout punch. If you use the Creative Suite, it's a day you won't want to miss!

John McWade9:00 am – 12:00 pm: Salon AB
Fundamentals of Design
Nigel French
Nigel taught one of the highest-rated sessions at the 2011 conference, so we've invited him back to teach a half-day tutorial on design essentials and techniques every designer can use.

  • 10 essential design techniques you just have to know
  • What works for both print and epublishing
  • When type and images collide

Brooks Jensen1:30 – 4:30 pm: Room 400/402
Secrets of a Successful Print and PDF Publisher
Brooks Jensen
Since, 1993, Brooks Jensen has published the award winning fine art photography magazine LensWork. In 2005, long before the introduction of the iPad, they added an interactive PDF edition that now has subscribers in 73 countries. Brooks will focus on the strategies they've used that have resulted in 60% of their readers subscribing to both publications!

  • Establishing a strategy for both print and epublishing that support each other
  • How an aggressive software strategy keeps costs down through integration and repurposing
  • Why LensWork uses easy-to-produce PDFs rather than apps for their epublications

James Fritz9:00 am – 12:00 pm: Salon C
Beyond Print: InDesign to Interactive PDF
James Fritz
Everyone loves PDF, but it's not always obvious how to create the interactive effects you desire. Learn the fundamentals (and cool tips).

  • Avoid common interactive PDF pitfalls
  • Creating buttons, forms fields, and more!
  • How to add animation and movies to your PDF files

Joshua TallentJoshua Tallent1:30 – 4:30 pm: Salon C
InDesign to Kindle: Deep Dive
Joshua Tallent, Aaron Troia
If you plan on publishing to the Amazon Kindle or Kindle Fire, you need this course. Period.

  • Get the proper workflow: Kindle Plug-in vs. EPUB
  • What translates and what doesn't!
  • Crucial cleanup techniques

 

Program note: This page features a preliminary list of conference sessions and speakers. Speakers and session descriptions are currently being confirmed and are subject to change. Check back frequently to find the most up-to-date information.